Project
USHUAIA SS25

Client
USHUAIA IBIZA
Service
Service
CREATIVE DIRECTION

Year
2025

In 2025, at SLAPS, we led the global campaign for Ushuaïa Ibiza 2025, shaping the narrative, tone, and visual language across film, photography, and social content.
Built around the tagline “Where Music Meets Magic”, the story unfolds as a surreal, dreamlike journey that blurs fantasy and reality, a reminder that even if it feels like a dream, it’s real, because only in Ibiza do dreams come true. The campaign embraces bold CGI and unconventional perspectives, creating a playful collage of unexpected moments across the island.

Developed at SLAPS.



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