UNDER ARMOUR HALO — Laia Jornet

Project
HALO LAUNCH SERIES

Client
UNDER ARMOUR

Service
CREATIVE DIRECTION

Year
2025

Shot across Vancouver, Phoenix, and Charlotte with three athletes, the campaign explores the cycles we all move through to reach peak performance - the Halo state. The shoes are part of the rhythm, never the headline, supporting movement as a tool for focus, emotional strength, and alignment.
Blending cinematic perspective with the athletes’ own first-person footage, the series delivers a raw, intimate portrayal of their journeys. Each story moves in its own rhythm, yet connects to a shared narrative of discipline, flow, and personal resilience.

Developed at SLAPS.

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