STORM CAMPAIGN
Client
GYMSHARK
DIRECTOR
Year
2025
Built around the idea that the soft girl season is over, the campaign positions winter as a moment of discipline and transformation. Storm embodies the winter arc: a time to lock in, go ghost mode, and focus on the work. Inspired by cinematic villains and iconic femme fatales, the visuals lean into a darker, grittier energy, portraying strength as quiet, deliberate, and unapologetic.
Developed at SLAPS.