DUSKDOWN
Client
ANIER
CREATIVE DIRECTION
Year
2025
The project sought to redefine her image and sound, embracing a more mature vision and a radical shift in her artistic direction. The concept revolves around the idea of home as both refuge and prison - a symbolic space of isolation where Anier confronted betrayal, pain, and personal struggle. This retreat became both a shield and a mirror, a place to face inner demons, process trauma, and rebuild strength.
Duskdown emerges from that period of deep introspection, an album written in isolation and charged with emotional depth and transformation. The creative direction encompassed photography, six visualisers, teasers, and design for the cover and packaging, all crafted to translate her evolution into a cohesive visual narrative.